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Welcome

Do you need to increase profits from your extended service programs significantly this year? By fifteen, twenty, or even forty percent?

Fulcrum is the trusted marketing partner for leading warranty marketers, because of the results we produce. For over a decade, we've been helping retailers and manufacturers turn their service plan operations into profit powerhouses. Our unique approach combines our team's deep industry knowledge with leading edge technology and the industry's most powerful analytical tools.

We're also independent. While we work with many leading underwriters, administrators, and other suppliers, our independence allows us to focus solely on improving your program's performance.

Whether you're looking to start a new extended warranty program, or to take your existing program to the next level, Fulcrum is the right partner. To get started on the path to a more innovative, more profitable ESP program, call us at 888-245-9450 or email us today.

For information on additional Fulcrum solutions and services please visit our primary site at www.fulcrm.com.

Recent Press Releases

April 09, 2008
David King's article, "How to Keep Your Database Healthy" appears in DM News.
March 17, 2008
MultiChannel Merchant posts an article by David King on stochastic models as an effective weapon against customer attrition.
February 26, 2008
FULCRUM Introduces FulcrumCE v2.0 with Segmentation
February 25, 2008
DM News interviews David King for a story on the customer equity models, FulcrumCE V2.0 with Segmentation.
November 8, 2007
DM News features David King and Hongjie Wang's article, "Time to Re-think Segmentation"
helping companies increase revenue through improved customer retention
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