NEW YORK - April 13, 2009 - Fulcrum, a leading provider of database marketing solutions, today announced that David Funsten has joined the company as vice president, financial services.

Funsten will lead business development for Fulcrum's Financial Services group, bringing over twenty years' experience in using database marketing to create actionable insights. His appointment marks a period of steady growth for Fulcrum in financial services, where it has become a leader in providing cost-effective solutions for growing customer relationships.

Most recently, Funsten was a vice president at Harte-Hanks, where he led thought leadership and strategic planning in servicing the direct marketing needs of financial services companies. Prior to that, he was vice president, director of marketing at Goal Financial in Alexandria, Virginia.

Funsten has also been vice president, relationship management at Merkle Direct Marketing, Lanham, Maryland, and was a managing partner of Fusion Market Group prior to its acquisition by Acxiom Corp., Memphis, Tennessee, where he then served as a business unit leader.

"David's database marketing experience and knowledge of financial services' marketing needs are a great combination to help Fulcrum continue its momentum in this industry," said David King, chief executive officer of Fulcrum. "As a tightened economy drives the need for more profitable customer relationships, financial institutions are discovering Fulcrum to be an experienced partner in discovering and building that value."

About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers a fully integrated database marketing solution, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, CT. www.fulcrm.com

CONTACT:
Jim McNulty
StandPoint Public Relations
508-481-2024
jmcnulty@standpoint-pr.com